If you own a business that relies on local clientele, it’s critical to get your name out in the community. However, traditional advertising and word of mouth aren’t always effective, especially if your location isn’t easy to spot or you’ve only recently launched your new business. If you’re looking for new ways to promote your company in your area, here are three simple suggestions to try.
Host a Community Gathering
Hosting a local social event shows that you value the people of your community and are committed to supporting your area by making it a great place to visit and live. Consider your ideal customer and plan your event accordingly. If your business is geared towards families, consider hosting blacklight mini-golf events new jersey or other family-friendly gatherings. For young adults, host a mixer or cocktail hour at a local venue.
Sponsor a Local School Event or Team
Find a nearby school or athletic team in need of support for an upcoming event or sports season. Help donate concessions or a score board in return for advertising during all games or performances. Make a donation and ask to include a coupon or discount on ticket stubs to help drive traffic to your business. Not only will you help get the word out about your organization, but you’ll also be making a difference and could possibly receive a tax credit for a good cause.
Advertise in Unconventional Ways
It’s important to consider a variety of factors before you purchase advertising space on a billboard, radio station or newspaper. While these methods can be very effective, consider an advertisement at a local movie theater, where you’re more likely to reach a wider demographic area. Create an eye-catching logo and slogan and order some company swag, like bumper stickers, clothing, accessories and travel cups. Distribute as much as possible to get your name out in the community.
When you invest in your local community, you’re investing in the future of your business as well. Show locals that you value your area by promoting yourself in ways that benefit the residents of your region.